Service
Review Automation
What it is
Review automation sends every customer a review request at a set point after the job is finished, so asking stops depending on whether you remembered. For home-service businesses it is the highest-leverage local SEO work available, because review count and recency feed directly into which contractors Google shows in the map pack.
You ask for reviews when you remember, which is after the jobs that went unusually well. That produces a trickle, and a trickle ages. A profile with four reviews, the newest eighteen months old, reads as a business that might not exist any more.
How it works
The mechanism, not the pitch
The job is marked complete
Manually, or automatically when the invoice is paid. That is the only trigger you have to care about.
The request goes out on a delay you choose
Same evening for a quick repair, a few days for a remodel. The right delay is the one where the customer is still pleased and the work has proved itself.
One tap to the review form
The link opens the Google write-review dialog directly rather than dropping them on your profile to find it themselves. Fewer steps, more reviews.
A reminder, then it stops
One follow-up for non-responders, then nothing. Pestering customers for stars costs you more than the star was worth.
Signs you need this
Check these against your own week
- Your newest Google review is more than three months old.
- You have fewer reviews than the contractors ranking above you, and better work.
- You ask in person, sometimes, and forget the rest of the time.
When this is the wrong purchase
Do not automate this if your work currently generates complaints — you will industrialise the collection of one-star reviews. Fix the operational problem, then turn it on. We also will not build a gate that filters unhappy customers away from Google before they can post; that violates Google's policies and risks the profile you are trying to grow.
Trades this matters most for
How it plays out by trade
Plumbers
Emergency calls arrive at the worst hour and do not wait for a callback.
HVAC Contractors
Demand arrives in heat waves and cold snaps, all at once, all urgent.
Electricians
High-value quoted work where the first company to reply usually wins it.
Roofers
Storm weeks produce a year's inbound in days, and reviews decide who gets called.
Remodelers
Long sales cycles where most jobs are lost to silence, not to price.
Landscapers
Seasonal spikes and a mix of recurring maintenance and one-off design work.
Questions
About review automation
Can you filter out the bad reviews before they post?
No, and you should not want to. Review gating is against Google's policies and puts the whole profile at risk. What does work is asking everyone consistently, so the occasional bad experience is outnumbered rather than hidden.
What about reviews on other platforms?
Google first, because for home services it is where the customers and the map pack are. Facebook and Yelp can be added once Google is healthy.
Bring your call log. We’ll tell you if this is the right fix.
Other services