Writing
Useful whether or not you hire us
One post a week. Every one contains either a method you can run on your own numbers, a platform policy quoted accurately, or a template you can paste. Nothing here recycles a statistic from another marketing page.
September 2, 2026 · 6 min read
Review gating breaks Google's policy. Here is what to do instead
Filtering unhappy customers away from your Google profile violates Google's review policies and risks the profile itself. The alternative that works is duller and more effective.
August 26, 2026 · 8 min read
AI receptionist, answering service, or voicemail: an honest comparison
What each option actually does with a call at nine at night, where each one fails, and how to pick between them for a home-service business.
August 19, 2026 · 7 min read
Work out what your missed calls are actually costing you
A method for calculating the real cost of unanswered calls using your own phone log and job numbers, rather than a statistic from a vendor's landing page.