Service
Contractor Websites
What it is
We build contractor websites as pre-rendered static sites — every page is real HTML before a browser asks for it. For a home-service business that matters twice over: pages load fast enough to survive Google's Core Web Vitals thresholds on a phone on mobile data, and the content is visible to the crawlers behind AI assistants, which do not wait around for JavaScript to paint a page.
The typical contractor site is a drag-and-drop builder page that ships a megabyte of script to render a headline, has one page for sixteen services, and cannot be found for any search that does not include the business name.
How it works
The mechanism, not the pitch
Structure before design
A page per service, a page per city you genuinely serve, and the honest refusal to publish a city page we cannot write real content for. Structure is what ranks; design is what converts once someone arrives.
Static rendering, no exceptions
Pages are built to HTML ahead of time and served from a CDN. Nothing waits on a database and nothing renders client-side.
Structured data on every page
Business, service, breadcrumb and FAQ markup so both search engines and language models can extract facts instead of inferring them.
Wired to the rest of it
Forms route into the same inbox as your calls and texts, so a web enquiry gets the same follow-up as a phone call.
Signs you need this
Check these against your own week
- Your site takes more than a couple of seconds to show text on a phone.
- You cannot add a page without paying someone.
- Your services are listed as bullet points on one page.
- Searching your trade plus your city does not return you anywhere.
When this is the wrong purchase
If your current site already loads fast, has per-service pages and converts, a rebuild is vanity. Get the profile and reviews right instead — that is usually where the ranking is actually stuck.
Trades this matters most for
How it plays out by trade
Questions
About contractor websites
Do I own the site?
Yes. The code lives in a repository you own and deploys to hosting in your name. Nothing about it holds your domain or your content hostage.
What does it run on?
Next.js, pre-rendered to static HTML, deployed on Vercel. In practice that means it is fast by construction rather than by optimisation afterwards.
Bring your call log. We’ll tell you if this is the right fix.
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